Q1 . The story behind your Brand name or Logo? A: Card Impressions were started with the clear intention to create a digital impact...
Q1. The story behind your Brand name or Logo?
A: Card Impressions were
started with the clear intention to create a digital impact on the person who
is receiving the digital card created on its platform thereby creating an
impression of sophistication. The brand goes by its ideology of “Limitless
Creativity and Unlimited Reach” which is what its customers can Truly
Experience. Clients or Organizations who have switched over to a Digital Card
are not only saving more than 40% of their printed stationary costs but also
contributing back to the environment by saving the trees. That is precisely the
essence of the brand name and logo.
Q2. Whether this
Business is started by you or the Legacy of Generations?
A: Card Impressions is my
first entrepreneurial venture after having more than 22 years of Corporate
Experience and I am incorporating all these learning’s to give my clients an
experience to cherish.
Q3. What inspired you to start this business/ entrepreneurship?
A: The business was started during the
pandemic to fulfill one of the most important necessities of “How to share your
printed Business card during the pandemic? When Human Touch was a Taboo”
The world had evolved
to online communications and sharing a picture of your printed business card
was so low class. Internationally professionals and organizations had moved on
to pdf-based cards with embedded links with limitations of sharing potential
and Edit options. Card Impressions is a platform where you
have full control on your content allowing you to engage your audiences 24/7
with your product/service promo videos, pictures, and social media channels and
also drive traffic to your website at the click of a single button. Card
Impressions desire to give back to the world the power of “Limitless
Creativity and Unlimited Reach”.
Q4. Kindly introduce about your Business, briefly
products and services here.
A: Card Impressions is having
site licenses to provide individual Digital cards on its site www.Impressivecards.xyz on
a SaaS model. Where cards can be created and used or shared by the
general public. Card impressions also cater to SME and MSME/
Corporates.
where we help these organizations save more than 40% of their printed
stationary costs and also help them generate more value out of these digital
cards. These cards made are customized as per the needs of the organization and
on their Domain names.
We also cater to HNI
clients or Celebrities who would want their cards
made on a Custom Domain. All of our services are on a SaaS model.
Q5. What kind of major challenges did you face while
starting/doing business?
A: The digital Business card is a fairly new
concept and a lot of awareness and practical experience are required. Lead
generation was one major challenge which was gradually managed with networking
using many platforms like SNOW, BNI,
etc. Getting people to start believing in this technology and start using was a
challenge but the best place to test and make people understand this is concept
has to be a networking platform and during Pandemic when the the world was
online doing their meetups and attending zoom meetings, Card
Impressions got a boost making it one of the most preferred and loved
tool by networkers who not only found it effective and practical but
much much more value for money than traditional cards.
Q6.
What were the financial challenges u had during the start of Business and
how did you manage?
A: Starting a business during the pandemic
had its pitfalls, I not only had to bootstrap but count each and every penny
that was being spent to market or promote my Business, Card Impressions refrained
from using any social media platforms to promote our services and relied only
and only on word-of-mouth promotion and a happy
satisfied customer would speak or share to more people in his contact
sphere. We focused on the experience aspect of the process of making a card and
ease of sharing. Today I would say that those who enjoyed the process are one
of the best promoters of Card Impressions.
Q7. Share with our readers the most inspiring
moment in this journey of entrepreneurship or Business journey?
A: one of my clients is a 68-year-old
Entrepreneur, this lady is not tech savvy but a very determined personality
wanting to know and keep up with the new trends, I took her through the process
and we finished the card creation process in about an hours’ time, post which
she was so happy to have learned and created something of her own, the
experience that I gave of how easy it is to make a card on impressive cards.xyz platform
resulted in more than 16 new Women entrepreneurs being referred who proudly
share their Card Impressions Digital Card to the business
community Globally in all networking platforms.
Q8. Who is your role model
or Inspiration in life personally or professional life?
A: My mother who is a retired Central Govt
employee has been and will be my source of inspiration for years to come to her
dedication and hard work always inspires me to keep working and never look at
any task as big or small, you will experience that when you are with me its
second nature to my character. I have been a good student all my life and even
now keep searching for leaders who set examples and walk in their footsteps
currently, I am really impressed with the works of our Prime Minister Mr.
Narendra Modi as a person and love following the results he has been giving to
our country. I like a few of his leadership traits.
Q9: What
are your future plans? Or now what is your vision for next five years?
A: We
have believed in giving more than what our clients expect and so keep on
updating our services with new features at zero additional costs to our
existing clients. Our Development team is currently working on AI, Chatbot’s and
we are also exploring the potential of Block chain networks. These are
cutting-edge technologies which if implemented will keep us ahead of the league
and a key differentiator.
Q10. What are your Core Values in Life?
A: Hard work and Dedication is the key to
successfully combine with Discipline and teamwork to achieve any goals. After
being a part of networking platforms have also experienced the Givers Gain
philosophy and have started working on it too.
Q.11 What
is the one inspirational or Motivational message u want to share to our
esteemed readers?
A: “If
you want to take a Big Leap you have to walk a few steps back”. We all are
walking a few steps back make sure you dash to take a Leap and cross all
hurdles.
Q12. Your accomplishments
and Awards?
A: having received key roles and responsibilities
in my networks and also the referrals which I have been receiving speaks a lot
about our service. The lovely message from a granddaughter who loved how I
helped her Dadi make her Digital card was something I cherish in my life.
Q13 Are you Associated
with various Networking Forums, or Social Organizations?
A: it makes business sense to be a part of
various networking community and also the opportunity to network adds something
of importance.
Q 14 LinkedIn profile URL link
https://www.linkedin.com/in/santosh-v-card-impressions-6567a55
Q 15 Facebook profile URL link
A: https://www.facebook.com/Card-Impressions-106739028363382/
Q16 Twitter profile URL link
A: https://twitter.com/santoshv7555?s=09
Q17. Instagram profile URL link
A: https://instagram.com/santosh7555
Q18. Personal
blog URL link
A: www.santoshvelayudhan.com
Q19. Company website & Company blog URL link
A: www.impressivecards.xyz
Q 20 YouTube
channel URL link
A: https://youtu.be/PN51Cx9-D_E
Interviewed by
Deepak Toshniwal
SNOW
Chief Editor - & CEO Deesha Foods
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